Policy · 2024 elections

Keeping election ads honest

At Concentrix, on the Google Ads process, I reviewed political ads through three major elections.

EmployerConcentrix India
ClientGoogle · Google Ads
When2024
Markets5+
A ballot envelope resting on a flag
Fig. 01 — Ballot enclosed · Joshua Woroniecki / Unsplash
01

The challenge

Strictest rules, public mistakes.

02

What I did

Checked advertisers, disclosures and local laws — 100+ reviews a day.

03

The result

Accurate calls through three elections, and a STAR Award.

On election week, the queue doesn't forgive guesses.

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